5 Digital Marketing Mistakes That Will Undermine Your Business

Digital marketing is a critical piece of any business, yet it can be easy to make mistakes that can undermine your entire operation.

Here are five common digital marketing mistakes to avoid:

1. Not having a social media presence

If you want to be successful in today's market, it is imperative that your business has a strong online presence. With the number of people who use social media platforms as their main form or communication (90%!), how can one afford not too? Social Media could help promote and grow customer engagement with products/services by driving traffic from organic results on Google search pages- which means more sales!

The benefits go beyond just being seen though: studies have shown increased ratings when posts are shareable vs published alone; higher levels mentions & shares tends correlate strongly enough Co Googles' ranking algorithm changes over time leading us

2. Failing to create valuable and engaging content

In order to remain successful in today's digital marketing landscape, brands have been forced into creating content that their customers will not just watch but actually enjoy. T

he reason why this has become so important? Well according an article by Forbes writer ("The 5 Types Of Content That Keep People Coming Back")...53% off consumers say they trust video more than any other typevey medium including TV!

3. Not using search engine optimization techniques

If you want your website to be visible on Google, then you absolutely need to be using SEO techniques. However, with the algorithm changing all the time, it can be difficult to keep up with what exactly you should be doing.

Some common techniques that you should definitely be doing are:

- Creating keyword-rich titles and descriptions

• Writing content
• Building links naturally

4. Ignoring online reviews

According to a study done by BrightLocal, 82% of consumers say they trust online reviews as much as personal recommendations.

This means that if you're ignoring the reviews people are leaving about your business online, you're missing out on a huge opportunity to improve your reputation and attract new customers.

Some ways you can encourage happy customers to leave reviews is by offering great value.

5. Neglecting website design and user experience

Your website is the first impression you make on your customers. The user experience should be simple and easy for visitors, so they can find what they're looking for quickly without having trouble with navigation or understanding content on pages beyond their initial entry point into an organization's site

The importance of investing time in developing a great UX cannot be overstated - neglecting this will lead to lower conversion rates as well increased bounce rates which translate directly from bad online experiences into missed opportunities .